Now that the 2022 FIFA World Cup in Qatar is over, I can share part of an incredible retouching project I was fortunate enough to have been involved.
For the 2022 FIFA World Cup, Coca-Cola wanted to create an advertising campaign around people around the world watching the matches while drinking Cokes from specially-produced cans and bottles. Because of the production timeline, it was impossible to have the bottles and cans produced in time for the photo shoots. The answer was to replace the existing products with 3D CGI renders.
The process involved taking the 3D renders, scaling to the proper size, adjusting the lighting to match the scene, and blending it into the photograph; this meant adding color casts, blurring to match the depth-of-field, adding condensation and bubbles as needed, and shadows. It simply was one of the most challenging retouching efforts I’ve done. Luckily, I worked with wonderful retouchers and project managers at INDG. I learned so much during that time and continue to learn more as I do additional freelance retouching with the company.
Below are some completed images and some before and after sliders.
Final completed image where four glass bottles were replaced with cans.
Zoomed in section of the final completed image showing before and after. Because the can is smaller than the original bottle, the arm needed to be moved and hand reshaped to accommodate.Final completed image where the 2-liter bottle was replaced with a glass bottle.
Zoomed in section of the final completed image showing before and after. Because the glass bottle is smaller than the original, the table and the glass needed to be rebuilt.
The day before a scheduled photoshoot for the Illinois Travel Guide summer issue, Six Flags amusement park decorated their signature entrance for Halloween. This was quite the shock for the art director, photographer, and models that arrived for a shoot that was supposed to showcase summer fun. Since everyone had traveled to the location and was on the clock, the photoshoot when forward as best it could.
I still remember the opening line of the email reading, “We have a little challenge for you.” Always loving a fresh challenge, I took a look and laughed out loud. This wasn’t just a challenge, but a test of all my retouching and problem-solving skills.
The first step would be to plan the attack. Retouching always takes some mental planning, but that is usually something that can be done in the back of your mind on-the-fly. With this situation, I needed to spend some time t think out all that needed to be done. Additionally, think about how to work in a manner that would allow for adjustments to be made later.
First, I needed to replace the water. I was able to use bits of a scouting shoot for the park since the water didn’t need to be the focal point, and the scouting images were shot at about the same angle and had the right amount of ripples and waves. Next, I needed to recreate the merry-go-round structure, bushes, and pool edges. Then cloned out signage, extended the background to the left and right to fit the magazine cover layout, and clean up the sidewalk, followed by adding some sky. Finally, I did some color correcting to brighten and warm the image, adjusted skin tones, and smoothed out some clothing.
For this cover of Do It Yourself magazine, I needed to move the dog into the shed, including making a new shadow. Additionally, I needed to add extra image all around to fit the magazine size and design requirements. There were also several other image alteration requests as you can see.
Photoshop work by Brian C Frank. www.bfrankphoto.com
Photoshop work by Brian C Frank. www.bfrankphoto.com Music: Jazzy French from Bensound.com
How I Work: Video 1
This is the first of several videos I am putting together, showing how I work on real-world images, to give my clients the final image they want. This first video is of a pretty simple request.
This image required to be transformed from a fall scene to summer for the client’s travel guide. This meant removing the dead branches, adding some extra greenery, and convert the fall colors to a sunny green. A little over 30 minutes of work reduced to less than two for this video. This idea for demonstration videos is not mine. Credit goes to the very talented Viktor Fejes for the idea. Enjoy!
This is part of a series I will be writing about the process of making my photography book Fight Night, from stories about photographing events to the minutiae of trying to find a publisher, to the process of self-publishing. I hope you enjoy and learn a little something for your own personal projects.
I received my first copy of my Fight Night book from Blurb in the mail last week, and nearly every page had a distinctive color shift in the greyscale images. One page would be cool and blue, while the next page would have a distinctive pink cast. As excited as I was to hold a copy of my book that was ten years in the making, my heart sank at the inconsistent print quality. What follows is moderately nerdy on my part. You’ve been warned.
For those of you unfamiliar with what Blurb is, it is a platform that allows you to self-publish a book, then order as little as one copy at a time. The benefits of this are pretty obvious-no need to spend a massive amount of upfront money and fret about selling a giant inventory. Additionally, Blurb has paired with Amazon, so books can be ordered and sent to the customer automatically. It’s a pretty slick arrangement. There are some tradeoffs though. First, the per-unit cost is much higher is you are making one book at a time. Second, because Blurb is printing a wide variety of books at once, the quality of your particular book may suffer. But I had ordered books from there before and was reasonably pleased with the results.
Using just one-color black was never an option. The lack of ink density (I said I was going to get nerdy) would make the images look really weak. Because Blurb bulk prints multiple customers’ books at once, a spot channel black wasn’t an option either. So I used RGB to make sure there was sufficient ink density while keeping everything neutral. I converted the files to CMYK using the ICC profiles from the printer. When I got the proof book back, I quickly saw I was going to have to find another solution.
To make a long story short(er)I’m pretty sure I found a solution. I converted the RGB image to CMYK, and then remove the cyan, magenta and yellow from the highlight areas. Since the margin for error for a color shift is greater in the shadows, this should keep the image neutral. It also adds a bit more contrast to the images. I created an action and included it here. Enjoy.
The next step is to upload new files to the printer and wait for a new proof book. I’ll keep you updated.
