Tag: Photoshop

FIFA World Cup Image Retouching Project

Coca-Cola and FIFA World Cup 3D Photo Retouching Project

Posted on by bfrankphoto in Photoshop

Now that the 2022 FIFA World Cup in Qatar is over, I can share part of an incredible retouching project I was fortunate enough to have been involved.

For the 2022 FIFA World Cup, Coca-Cola wanted to create an advertising campaign around people around the world watching the matches while drinking Cokes from specially-produced cans and bottles. Because of the production timeline, it was impossible to have the bottles and cans produced in time for the photo shoots. The answer was to replace the existing products with 3D CGI renders.

The process involved taking the 3D renders, scaling to the proper size, adjusting the lighting to match the scene, and blending it into the photograph; this meant adding color casts, blurring to match the depth-of-field, adding condensation and bubbles as needed, and shadows. It simply was one of the most challenging retouching efforts I’ve done. Luckily, I worked with wonderful retouchers and project managers at INDG. I learned so much during that time and continue to learn more as I do additional freelance retouching with the company.

Below are some completed images and some before and after sliders.

Coca-Cola image as part of FIFA World Cup retouching project.
Final completed image where four glass bottles were replaced with cans.
Zoomed in section of the final completed image showing before and after. Because the can is smaller than the original bottle, the arm needed to be moved and hand reshaped to accommodate.
Coca-Cola image as part of FIFA World Cup retouching project.
Final completed image where the 2-liter bottle was replaced with a glass bottle.
Zoomed in section of the final completed image showing before and after. Because the glass bottle is smaller than the original, the table and the glass needed to be rebuilt.

When Photo Retouching Saves the day

Posted on by bfrankphoto in Photoshop

The day before a scheduled photoshoot for the Illinois Travel Guide summer issue, Six Flags amusement park decorated their signature entrance for Halloween. This was quite the shock for the art director, photographer, and models that arrived for a shoot that was supposed to showcase summer fun. Since everyone had traveled to the location and was on the clock, the photoshoot when forward as best it could.

I still remember the opening line of the email reading, “We have a little challenge for you.” Always loving a fresh challenge, I took a look and laughed out loud. This wasn’t just a challenge, but a test of all my retouching and problem-solving skills.

The first step would be to plan the attack. Retouching always takes some mental planning, but that is usually something that can be done in the back of your mind on-the-fly. With this situation, I needed to spend some time t think out all that needed to be done. Additionally, think about how to work in a manner that would allow for adjustments to be made later.

First, I needed to replace the water. I was able to use bits of a scouting shoot for the park since the water didn’t need to be the focal point, and the scouting images were shot at about the same angle and had the right amount of ripples and waves. Next, I needed to recreate the merry-go-round structure, bushes, and pool edges. Then cloned out signage, extended the background to the left and right to fit the magazine cover layout, and clean up the sidewalk, followed by adding some sky. Finally, I did some color correcting to brighten and warm the image, adjusted skin tones, and smoothed out some clothing.

How I Work – Magazine Cover

Posted on by bfrankphoto in Uncategorized

For this cover of Do It Yourself magazine, I needed to move the dog into the shed, including making a new shadow. Additionally, I needed to add extra image all around to fit the magazine size and design requirements. There were also several other image alteration requests as you can see.

Photoshop work by Brian C Frank. www.bfrankphoto.com

How I Work, Video 1

Posted on by bfrankphoto in Photoshop
Photoshop work by Brian C Frank. www.bfrankphoto.com Music: Jazzy French from Bensound.com

How I Work: Video 1

This is the first of several videos I am putting together, showing how I work on real-world images, to give my clients the final image they want. This first video is of a pretty simple request.

This image required to be transformed from a fall scene to summer for the client’s travel guide. This meant removing the dead branches, adding some extra greenery, and convert the fall colors to a sunny green. A little over 30 minutes of work reduced to less than two for this video. This idea for demonstration videos is not mine. Credit goes to the very talented Viktor Fejes for the idea. Enjoy!

Aftermath of the Steve McCurry Controversy

Posted on by bfrankphoto in Photography

Steve McCurry is one of those photographers that the rest of us look at with awe. He creates so many wonderful, beautiful images. Those of us who are mere mortals, couldn’t possibly compete, or can we? Seems like he has been editing his images in post beyond what would be considered an honest representation of the moment.

Peter van Agtmael writes a response to the controversy on Time.com, but instead of addressing the inherent issue with the manipulations, he spends a great deal of time talking about the vernacular used in the criticisms.

With the images that have already discovered to have been manipulated (three so far have been shown to have removed or moved elements) I have no choice but to wonder if other images have been similarly edited. Is this a rare occurrence or a standard operating procedure? How far back do these practices go? Afghan Girl?

The answer offered that he considers his work as “visual storytelling” is underwhelming. At what point did his work transition to a form that does not require basic journalistic honesty as his explanation seems to imply? Did he let the consumers of his work aware that he was no longer going to follow the strict principles of photojournalism?

I’ve never met Mr. McCurry, so I cannot responsibly speculate on the answers to these questions, but I cannot help but think that the curtain has been pulled back from the wonderful Wizard of Oz only to find interns and staffers working away. This is not a new issue, but this is a microcosm of ethical questions revolving around Photoshop usage. Once a photojournalist’s integrity has been brought into question, all of our integrity has been brought into question, and that damage may be irreparable.